RD2, Inc., a Dallas-based web design and development agency, and Southwest Airlines (NYSE: LUV) have teamed up to launch the first-ever official corporate weblog (blog) in the airline industry. “Nuts About Southwest”, at http://blogsouthwest.com , features regular posts from Southwest employees at all levels of operations and management.
The goal of a blog on any business website is to attract an audience of
users educated on subjects familiar to the company or its industry. The
ultimate result is a community of users who perceive that business’ site to
be an authoritative, rich source of knowledge that is constantly being
refreshed with up-to-date, pertinent information.
“Southwest’s interest in corporate blogging is a testament to its
forward thinking in business and culture,” noted Chris Ronan, President of
RD2, Inc. “Southwest Airlines now joins other blogging Fortune 500
innovators like IBM and General Motors in providing their customers a
platform to create a community around their brand.” Readers have the
opportunity to respond to posts made by Southwest employees, creating rich
interactive dialogues and forming unique customer relationships.
“We’re very excited about this new way to bring the Southwest Airlines
culture to our customers,” said Angela Vargo of Southwest Airlines. “The
‘Nuts About Southwest’ blog will give Southwest customers another peek into
our operations, daily work life, and people.”
“Nuts About Southwest” highlights design that embodies the Southwest
spirit of fun, friendliness, warmth, and efficiency. Behind the design lies
cutting edge technology in HTML, CSS, and content management. “We chose
open source content management system WordPress to power the RD2 blog
because of its emphasis on reliability, adaptability, and usability,”
stated Ronan. “It is important that the tool running the blog be easy to
use for all authors.”
RD2, Inc. previously collaborated with Southwest Airlines to launch a
blog for Southwest’s innovative “Adopt-A-Pilot” program, where pilots in
the program author posts geared towards fifth-grade students in the
program. Pilot authors contribute stories from their flights,
aviation-related lessons, and inside information on Southwest Airlines. The
Adopt-A-Pilot blog is located at http://adoptapilot.blogs.com .
A blog is a web site with regular, dated entries which are displayed in
reverse chronological order. Blog entries could be thought of as
conversation starters. When posting to the blog, the conversation does not
stop. Readers can contribute their thoughts on the entry.
About RD2, Inc.
RD2, Inc. (http://www.rd2inc.com ) is a next generation studio of
innovators and artists offering strategic web, print and integrated
marketing communications. The RD2 approach of Research, Design and Develop,
integrates objective research with aesthetics to develop compelling brand
solutions that position RD2 clients as industry leaders. Clients include
Entrust, First Franklin, Hotels.com, LogLogic, Rough Creek Lodge, Southwest
Airlines, Trammell Crow and Verizon.
DALLAS, May 24 /PRNewswire-FirstCall/
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